Clever magi claim their home turf: “The NYC magician.” – “Your Bay Area magician.” – “THE Magician in Chicago.” (You get the idea.)
That’s spot on, and also great for Google search and geomarketing.
However, I have yet to see this ploy being adopted in Colon, Michigan; in Corpus Christi, Texas; in Greasy, Oklahoma; in Condemned Bar, California; or in Loveladies, New Jersey.
Pussies!