A Word on Thurston: Loving Your Audience

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I’m sure most of you have heard or read one time or the other that part of grand illusionist Howard Thurston’s success was his love for his audience. Until very recently, however, I had not been aware of an early source of his mantra in the context of success. Then, by chance, I came across Thurston while reading Dale Carnegie’s bestselling book How To Win Friends And Influence People, first published in the 1930s and still a best seller today.

Let me quote from Carnegie (p. 53 of my Kindle edition), who had visited Thurston backstage in NYC late in his career:

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I feel there’s a great lesson to be learned here.