Clever choice No. 1: Abraham Pieter Adrianus Bongers deciding very early in his magic career to take up a stage name.
Clever choice No. 2: Abraham Bongers deciding still early in his career to change his stage name from Valdini to Mystica and then to Fred Kaps.
Bad choice No. 1: Fred Kaps performing on the “Ed Sullivan Show” in 1964 immediately after The Beatles. (O.K., not his fault.)
Bad choice No. 2: Fred Kaps performing “The Homing Card” on that occasion – on black & white television.
Clever choice No. 3: Always using professional and outstanding promotional material, like this famous “dice shot” (black & white graphic re-rendering by me):